On January 15, 2017, more than 600 Greater Boston residents came together for a literary demonstration against the incoming Trump administration.
Co-sponsored by more than two dozen civic and cultural organizations, Greater Boston Writers Resist featured readings by more than twenty authors, civic leaders, and young writers—including Boston City Councilor Ayanna Pressley, Boston Chinatown Neighborhood Center Executive Director Giles Li, Jennifer Haigh, Martín Espada, James Carroll, Laura van den Berg, Jabari Asim, and Marianne Leone.
I played a leading role in coordinating the event, served as the event host, and also produced the following video of the readings:
Despite the proliferation of apps and platforms, an email newsletter is still one of the best ways for an organization to connect with its audience. Now more than ever, publications and nonprofits alike need to build strong relationships with their communities in order to thrive.
In 2016, I worked with the editorial staff of Salamander Magazine to develop, design, and launch their email newsletter.
Want to expand your audience on a tight budget? Twitter, Facebook, Tumblr, Instagram, Snapchat and other yet-unimagined social media platforms are great, sometimes necessary tools—when they’re used effectively.
Casual, conversational, and personal, social media still requires strategy and a modest amount of consistent effort in order to make it work for you.
Working with the publisher of the independent Kattywompus Press, I helped refine the organizational social media strategy and develop a set of rough guidelines for implementation.
The venerable print journal AGNI was looking for new, low-cost ways to grow their readership. I worked closely with the editorial staff to conceptualize and refine a holistic digital marketing approach that builds on the magazine’s unique strengths and long history.
Your audience wants to hear from you. What are you waiting for?
Leveraging Boston Review‘s base of support in the literary community, I led the design and execution of the 2012 Kickstarter campaign to fund Boston Review‘s website redesign. Through a combination of email blasts, social media efforts, and personalized outreach, this campaign met and handily surpassed its $10,000 goal in just one month.